First-party attribution for Shopify
Know which ads actually drive orders.
Oryn blends your Shopify revenue with your ad spend, tracks every touchpoint with a first-party pixel, and shows attribution the ad platforms can’t inflate.
Connects to Shopify and Meta Ads in minutes. No credit card.
Meta says the campaign printed money. Your bank account disagrees.
Platform-reported ROAS double-counts, models, and flatters. Oryn measures from your own storefront with a first-party pixel — then puts its numbers next to Meta’s so the gap has nowhere to hide.
Everything in one place
Blended dashboard
Revenue vs spend, MER, AOV, and blended CPA across every channel — the numbers that actually pay rent.
Oryn Pixel
A first-party pixel served from your own domain — resilient to ad blockers and iOS, no third-party cookies.
Identity resolution
Hashed-email stitching turns anonymous devices into people, so a phone click and a laptop purchase count as one journey.
Multi-touch attribution
Last-click, first-click, and linear models side by side — with platform-reported numbers next to ours for the receipts.
Journey timelines
Every touchpoint the pixel saw before every order, cross-device sessions included.
Signals out
Server-side Meta CAPI forwarding recovers lost conversions; abandonment segments feed your email and SMS flows.
Live in an afternoon
Connect your store and ad accounts
Shopify installs in one OAuth flow; Meta connects with a click. Sixty days of orders backfill automatically.
Install the pixel — two snippets
One script tag in your theme, one custom pixel in Shopify's checkout sandbox. Both are generated for you, pre-configured.
Watch attribution reconcile itself
Journeys, channel credit, and platform-vs-Oryn comparisons populate as orders come in. Segments and CAPI forwarding are one toggle away.
See your real ROAS this week.
Your first-party data starts compounding the moment the pixel is live — every day without it is attribution you can’t get back.
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